Roosevelt And Promoting Our Brand

In this week's blog I'd like to look at the different forms of media we are using to promote Roosevelt High School and the Roughrider brand.  We strive to be the best at marketing our school and our programs because I think our students and community deserve our best effort in this area.  We also have some wonderful photographers who graciously share their work with us so we can use it in different areas of our media and social media.  Thank you to those that provide these photos. 

Here's what is currently available to the Roosevelt community to follow the Roughriders: 

Our activities webpage, Roosevelt Riders is a "one stop shop" for fans to come and see up to date features, schedules, scores, and links to just about everything associated with Roosevelt athletics and activities.  If individual programs have a website of their own I've linked to it from their specific sports page for user convenience.  One of the best links fans of our teams can access is the rschool calendar where you can find up to date schedules and sign up for reminders in case schedules are changed.  The calendar is found under the Extras tab on the webpage and would be a good one to save. 

Our Twitter feed, @trhsroughriders is a site we use daily to send out reminders of upcoming events and update results as well.  When I'm at live events it's updated quite regularly and if I'm not at events I hope to have people sending me periodic updates and then I tweet out the updates as I receive them.  Many times we use the twitter feed independently but there are times that we may post a picture or video from our Instagram account trhsroughriders which posts directly to the twitter feed and our Facebook page Des Moines Roosevelt Roughrider Athletics and Activities.

If you're reading this you have found our blog The Rider Way in which we will do weekly short blogs highlighting some of the happenings around TRHS.  Most will pertain directly to the Riders but some may be informational from other sources if it seems like good information to share.  You can subscribe to the blog if you are a blog reader or I will send out the link through our twitter and facebook links when a new one is shared. 

We toyed with a free phone app this winter but have gotten very limited response to that so I have stopped using it at the present time however, I am exploring the possibility of a new phone app using a company called SuperfanU which is like Foursquare or Swarm, if you are familiar with those.  Fans, in particular students, will "check in" and earn points each time they check in at an event.  We will run contests and can give away prizes as our fans reach certain point levels.  Again, this is being explored but I think would be a fun way to encourage and increase attendance at many activity events. 

What else is to come?  Live video of events.  We're exploring several avenues with this and is something that we hope to have in the future.  My vision is to incorporate this with a program that can let students develop skills in video production and broadcasting.  I believe we have students who may have a real interest and knack for doing this and we also have a few connections in the Roosevelt community who work in the field and could possibly be a great resource for our students.  One of our next local or national news or sports anchor may be walking our hallways right now.  

We are constantly looking for ways to market and brand the Roosevelt Roughriders but I also believe that the best we way can market ourselves is by having successful programs and having fans that are enthusiastic, support our programs and students, and have outstanding sportsmanship.  Those are all things we can control and do with excellence regardless of what social media is being used. 
Our people are the absolute best marketing and promotional programs we can have to make the Roosevelt brand known and seen in a positive light.    

Thanks for spending some time with me. 

Until next time.

#bleedblue